Scenario 2030 through Beyond Tomorrow is a scenario study that aims to identify important strategic focus areas that product developers should consider when planning for the future. PDE Program with that spirit and vision consider the mentioned scenario for the BASE Students and its graduates.

Source: https://www.beyondtomorrow.dk

Compiled by: Dr. Khristian Edi Nugroho Soebandrija, BSIE, MM. 

Binus Aso School of Engineering, BINUS University.

Scenario 2030 The Future of Product Development

Authored by:  Brüel & Kjær. 

Scenario 2030 through Beyond Tomorrow is a scenario study that aims to identify
important strategic focus areas that product developers should consider when planning for the future. The ambition of CIFS is to give you - the reader - a study which maps key trends, critical uncertainties and plausible scenarios shaping the future of product development as well as the role of sound and vibration in product development across sectors and countries.
In the report you will find key insights, ideas and strategic perspectives on product development towards 2030 that will inspire and help you think strategically about your future and
the future of the product development team you are part of.

THE FUTURE!

The future is important to all of us. Looking at technological development, market changes and emerging new business models, it is safe to say that most companies and teams most
likely will see a huge amount of changes in the way they work, use technological tools and platforms, communicate with key stakeholders, etc.

TREND ANALYSIS FRAMEWORK

Predicting the future for product development processes can be difficult. Just think about the following seemingly simple questions:
• What will end users in the future demand from your products and services?
• How will technological shifts change product development processes?
• How will people work and collaborate in the future when they are developing new products and services?
To create a comprehensive, global and future-oriented foundation for discussing the future of product development processes, this section will focus on trend analysis. Trend analysis is highly useful
in the beginning of future-oriented processes, because it provides a framework that companies need to consider in their processes.

Below the trends are clustered into two groups:
A. MEGATRENDS

that influence all companies, markets and societies over the coming 10 years. Megatrends cannot be influenced or changed by individual companies.

B. CONTEXTUAL ENVIRONMENT

affected by sector trends that will influence individual industries and companies but not necessarily all companies, or all of society. Sector trends in the company’s contextual environment are difficult to change for the individual company, but sometimes companies have the possibility to do so (Netflix, Apple, Tesla etc.).

The trend hierarchy is outlined in the figure below. Note that the hierarchy also includes the transactional environment of companies (trends that are specific to individual markets or
companies and can be influenced by individual companies).
Transactional trends are not included in this report.