Discover the 2021 latest Sustainable Streetwear Brands and sustainable ethical streetwear brands that are leading the way in sustainable streetwear, ‘street-style’ ethical fashion and sustainable accessories that will ultimately make a better future for all.

Source: By Ashlea Atigolo and Lei Takanashi

1.      Sustainable Streetwear is trending in 2021; https://ashleaatigolo.medium.com/

2.      How to Consider Sustainability When Shopping for Streetwear; https://www.complex.com/style/

Ashlea Atigolo indicates that by looking back just a mere five years ago, the word sustainable when putting it next to fashion, might have evoked a picture of something made of rough-hewn hemp. Today, sustainable fashion has metamorphised into a wardrobe favored by Royals, A-Listers and the minimalist ‘brunch’ types who thrive off earth tones, plain white clothes and being green as matcha tea.

This is indeed a step in the right direction and ultimately highlights that famous consumers are indeed wanting real change. However, there are many people who are fashion conscious but who don’t want to be style ruled in a minimalistic ‘floaty’ type of way.

The above situation is considered as important factor for design thinking in product design engineering, within empathy, prior to process to define, ideate, prototype and test.

So, for all the fashion conscious trendsetters who get weak at the latest weekly drops from the likes of Supreme or who got overjoyed by Virgil Abloh’s new position at Louis Vuitton. The change and introduction of sustainable streetwear was inevitable and therefore had to happen.

Since its conception, streetwear has become virally popular and has taken a course of its own. It now plays homage to influence from fast-growing Japanese street fashion and haute-couture elements from around the world.

Furthermore, within product design engineering perspective, the stage proceed from prior empathy stage, into the define, as ultimately need to be scrutinized toward the prototype and test.

Streetwear was normally a mix of casual wear like t-shirts, baseball caps, jeans, and sneakers. However, influential luxury streetwear brands have now even jumped on the bandwagon by adopting this popular style due to recognising that this was a way to connect with their younger audience.

Furthermore, to elaborate Ashlea Atigolo, then, Lei Takanashi provides wide spectrum on similar perspectives of Sustainable Streetwear.

The word “sustainable” has become a buzzword for brands. A one-off capsule collection of upcycled goods or environmentally “conscious” apparel can make a brand look “sustainable,” but it typically isn’t reflective of the company overall. The biggest mistake one can make while shopping for sustainable street wear is taking a brand’s claims about sustainability at face value.

Streetwear will always be tied into a culture of over-consumption. With product drops every week and constant trends to follow on Instagram, it’s difficult for anyone to stop buying and think about the impact of their spending habits. It shouldn’t be a surprise to many that fashion, like other mass-produced products, is a contributor to a number of social and environmental problems around the world. For example, according to McKinsey, nearly three-fifths of all clothing produced ends up in incinerators or landfills within years of being made. In recent years, brands have attempted to address this by touting the word “sustainable” or have released collections catered to a growing segment of concerned shoppers. However, it’s important to establish that sustainability isn’t something you can simply buy into.