If you are starting a business or are launching a startup, you will need a pitch deck, a brief presentation that tells people all about your business ideas.

It is like a movie trailer: fast, compelling, and catches the attention of people to be excited about what you are bringing to the world.

So, what is a pitch deck?

A pitch deck is a short slideshow (usually around 10-15 slides) used to present your business ideas to potential investors or partners. The presentation outlines your company’s problems, solutions, business models, market potential, and growth plan. There is no exact format for a pitch deck, as long as it remains short, sharp, and convincing.

What should be included in a pitch deck?

  1. Cover Slide: Company name, tagline, and logo.
  2. Problem: What issue(s) will be solved?
  3. Solution: What solution(s) does your product or service give to the existing issue(s)?
  4. Market Opportunity: How big is the market?
  5. Business Model: How will you make money?
  6. Go-to-Market Strategy: How will you be reaching your customers?
  7. Traction: Early results, user growth, or feedback
  8. Competition: Who are your competitors out there? How are you different from others?
  9. Team: Who are the people behind the idea?
  10. Financials & Ask: How much funding is needed and what is the projection? What are you offering?

Why is pitch deck important?

A good pitch deck can:

  • Help raise funding.
  • Clarify your business strategy.
  • Create a professional first impression.
  • Serves as a baseline for your team and stakeholders.