The importance of psychology in business is difficult to overstate. Because directly or indirectly, it can be used to help improve virtually every aspect of doing business. That might include making a better workplace, more productive employees, or better products. Psychology is essentially the science of understanding the way people think and behave, and business thrives on an understanding of people.

Thus, Business Engineering (BE) Program in BINUS ASO School of Engineering, not only combine the application of engineering and information technology skills and knowledge to the business area, but also to involve the General Psychology of Business, to provide leverage for competitiveness and sustainability.

Eventually, adding to the above statement on competitiveness and sustainability, the application of those combination is emphasize from the following statement from the above National University reference:

There are also more explicit ways of mixing business and psychology. For instance, marketing psychology or the psychology of business communication. Together, these subfields can be gathered under the single umbrella term of business psychology – which is about turning knowledge of human nature into better business practices. But how else might psychology and business overlap?