{"id":618,"date":"2021-08-16T19:26:35","date_gmt":"2021-08-16T12:26:35","guid":{"rendered":"http:\/\/base.binus.ac.id\/product-design-engineering\/?p=618"},"modified":"2021-08-16T22:00:12","modified_gmt":"2021-08-16T15:00:12","slug":"product-design-engineering-and-change-by-design-revised-and-updated","status":"publish","type":"post","link":"https:\/\/base.binus.ac.id\/product-design-engineering\/2021\/08\/16\/product-design-engineering-and-change-by-design-revised-and-updated\/","title":{"rendered":"Product Design Engineering and Spirit of High-Hanging Fruit: Build Something Great by Going Where No One Else Will"},"content":{"rendered":"

Product Design Engineering (PDE) Program in BINUS ASO School of Engineering (BASE) equips its PDE Students with spirit to go beyond in term of achievement.
\nThe spirit of High-Hangin Fruit represents that spirit to go beyond. Furthermore, the\u00a0 following book and its brief book review elaborate further this perspective on
\nHigh-Hanging Fruit: Build Something Great by Going Where No One Else Will<\/strong>
\nAuthor: Mark Rampolla<\/p>\n

\"\"<\/p>\n

Source: Book authority<\/p>\n

\n
Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world.
\nIn 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn\u2019t inspired in his job and believed he had something more to contribute to the world.
\nWhen he asked himself, \"What do I have to offer that will improve the world?\" Rampolla realized that his big idea was hanging right overhead.<\/div>\n<\/div>\n
\n
From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States.
\nSo Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn\u2019t just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource.
\nIt was a win-win-win\u2014good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe.
\nRampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it\u2019s their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it\u2019s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.
\nhttps:\/\/www.youtube.com\/watch?v=QpLC3EUNqhI<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Product Design Engineering (PDE) Program in BINUS ASO School of Engineering (BASE) equips its PDE Students with spirit to go beyond in term of achievement. The spirit of High-Hangin Fruit represents that spirit to go beyond. Furthermore, the\u00a0 following book and its brief book review elaborate further this perspective on High-Hanging Fruit: Build Something Great […]<\/p>\n","protected":false},"author":4,"featured_media":624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"featured_image":{"phone":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-content\/uploads\/sites\/3\/2021\/08\/PDE-Review-3-High-Hanging-Fruit-16-August-2021.gif","tablet":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-content\/uploads\/sites\/3\/2021\/08\/PDE-Review-3-High-Hanging-Fruit-16-August-2021.gif"},"_links":{"self":[{"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/posts\/618"}],"collection":[{"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":8,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"predecessor-version":[{"id":627,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/posts\/618\/revisions\/627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/media\/624"}],"wp:attachment":[{"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}