{"id":592,"date":"2021-08-16T14:12:30","date_gmt":"2021-08-16T07:12:30","guid":{"rendered":"http:\/\/base.binus.ac.id\/product-design-engineering\/?p=592"},"modified":"2022-04-24T00:12:52","modified_gmt":"2022-04-23T17:12:52","slug":"how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it","status":"publish","type":"post","link":"https:\/\/base.binus.ac.id\/product-design-engineering\/2021\/08\/16\/how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it\/","title":{"rendered":"Product Design Engineering and How to Nail Product Positioning so Customers Get It, Buy It, Love It"},"content":{"rendered":"<p style=\"text-align: justify\">Product Design Engineering (PDE) Program in BINUS ASO School of Engineering (BASE) equips its PDE Students with hollistic perspectives.<br \/>\nIt combines not only the beauty aspects, but also the functionality and beyond. One of the aspects constitute the combination of PDE domain,<br \/>\ninto the Product Positioning.<br \/>\nThe following book and its brief book review elaborate further this perspective on<\/p>\n<p style=\"text-align: justify\"><strong>How to Nail Product Positioning within Customers Perspectives.<\/strong><br \/>\nAuthor: April Dunford<br \/>\nSource: Bookauthority<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-597\" src=\"http:\/\/base.binus.ac.id\/product-design-engineering\/wp-content\/uploads\/sites\/3\/2021\/08\/Book-Review-1-Product-Positioning.jpg\" alt=\"\" width=\"324\" height=\"499\" \/><\/p>\n<div class=\"p1\" style=\"text-align: justify\">\n<div class=\"desc-content\" style=\"text-align: justify\">You know your product is awesome\u2014but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn\u2019t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome, shows you how to find your product\u2019s \u201csecret sauce\u201d\u2014and then sell that sauce to those who crave it.<\/div>\n<div><\/div>\n<\/div>\n<div class=\"p2\">\n<div class=\"desc-content\" style=\"text-align: justify\">Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who\u2019s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford\u2019s book is at once entertaining and illuminating.<\/div>\n<div class=\"desc-content\" style=\"text-align: justify\">Among the invaluable lessons you\u2019ll learn are:<\/div>\n<div class=\"desc-content\" style=\"text-align: justify\">- The Five Components of Effective Positioning- How to instantly connect an audience to your offering\u2019s value<\/div>\n<div class=\"desc-content\" style=\"text-align: justify\">- How to choose the best market for your products<\/div>\n<div class=\"desc-content\" style=\"text-align: justify\">- How to use three distinct styles of positioning to your advantage<\/div>\n<div class=\"desc-content\" style=\"text-align: justify\">- How to leverage market trends to help buyers understand why making a purchase is important right now<\/div>\n<div class=\"desc-content\" style=\"text-align: justify\">Whether you\u2019re an entrepreneur, marketer or salesperson struggling to bring inventive products to market,<\/div>\n<div class=\"desc-content\" style=\"text-align: justify\">\n<p>Dunford\u2019s insights will help you find your awesome, so that your customers can too.<\/p>\n<\/div>\n<div>\n<p><iframe loading=\"lazy\" title=\"How To Nail Product Positioning | April Dunford\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tlfSkPdQDSU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Solve your daily problems by these gadgets #shorts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UcYUTDLVeJo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product Design Engineering (PDE) Program in BINUS ASO School of Engineering (BASE) equips its PDE Students with hollistic perspectives. It combines not only the beauty aspects, but also the functionality and beyond. One of the aspects constitute the combination of PDE domain, into the Product Positioning. The following book and its brief book review elaborate [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,6,8,7],"tags":[57,27,58,59],"class_list":["post-592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-gallery","category-news","category-video","tag-product-design-engineering-pde","tag-product-design-engineering-pde-program","tag-product-positioning","tag-stakeholder-including-customers-perspectives"],"featured_image":{"phone":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-content\/uploads\/sites\/3\/2021\/08\/PDE-Review-1-Product-Positioning-16-August-2021.gif","tablet":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-content\/uploads\/sites\/3\/2021\/08\/PDE-Review-1-Product-Positioning-16-August-2021.gif"},"_links":{"self":[{"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/posts\/592"}],"collection":[{"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/comments?post=592"}],"version-history":[{"count":10,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/posts\/592\/revisions"}],"predecessor-version":[{"id":604,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/posts\/592\/revisions\/604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/media?parent=592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/categories?post=592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.binus.ac.id\/product-design-engineering\/wp-json\/wp\/v2\/tags?post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}