{"id":1710,"date":"2025-08-25T16:14:08","date_gmt":"2025-08-25T09:14:08","guid":{"rendered":"https:\/\/base.binus.ac.id\/business-engineering\/?p=1710"},"modified":"2025-08-26T10:35:06","modified_gmt":"2025-08-26T03:35:06","slug":"design-thinking-in-business-engineering-projects","status":"publish","type":"post","link":"https:\/\/base.binus.ac.id\/business-engineering\/2025\/08\/25\/design-thinking-in-business-engineering-projects\/","title":{"rendered":"Design Thinking in Business Engineering Projects"},"content":{"rendered":"

Implementing Design Thinking for Business Engineers<\/h1>\n

For business engineers, design thinking offers a powerful mindset and toolkit to bridge the gap between technical feasibility, business viability, and human desirability.<\/p>\n

So... What is Design Thinking?<\/h2>\n

Design thinking is a problem-solving approach that emphasizes empathy, experimentation, and iteration (Huyen, 2024). It originated from the world of design but has since transformed the way businesses, startups, and engineers face challenges.<\/p>\n

The classic framework includes 5 key stages (Juniantari et al., 2023):<\/p>\n

\"Design
Figure 1. Design Thinking<\/figcaption><\/figure>\n
    \n
  1. Empathize<\/strong>: Understand the people you're designing for.<\/li>\n
  2. Define<\/strong>: Reframe the problem based on insights.<\/li>\n
  3. Ideate<\/strong>: Brainstorm a wide range of creative solutions.<\/li>\n
  4. Prototype<\/strong>: Build quick, low-cost models of ideas.<\/li>\n
  5. Test<\/strong>: Gather feedback, iterate, and improve.<\/li>\n<\/ol>\n

    These stages are not always linear. Instead, it may loop back and forth, depending on the results.<\/p>\n

    How Do Business Engineers Use It?<\/h2>\n

    1. Empathize<\/h3>\n

    Start by listening to users, customers, or frontline workers. This step will help uncover hidden pain points that need to be addressed.<\/p>\n

    Tools that can be used:<\/strong><\/p>\n