{"id":1629,"date":"2025-06-03T15:49:15","date_gmt":"2025-06-03T08:49:15","guid":{"rendered":"https:\/\/base.binus.ac.id\/business-engineering\/?p=1629"},"modified":"2025-06-03T15:50:57","modified_gmt":"2025-06-03T08:50:57","slug":"meltea-at-bifest-2025-a-sweet-success-at-binus-alam-sutera","status":"publish","type":"post","link":"https:\/\/base.binus.ac.id\/business-engineering\/2025\/06\/03\/meltea-at-bifest-2025-a-sweet-success-at-binus-alam-sutera\/","title":{"rendered":"Meltea at BIFEST 2025: A Sweet Success at BINUS @ Alam Sutera!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1630 aligncenter\" src=\"http:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture1.png\" alt=\"\" width=\"332\" height=\"234\" \/><\/p>\n<p>As a group of students from Business Engineering B2027, we\u2019ve always been eager to turn our creative ideas into something real. That\u2019s how <strong>Meltea<\/strong> was born, a business project we created to make the tea-drinking experience easier, more personal, and a whole lot more fun.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1631 aligncenter\" src=\"http:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture2.png\" alt=\"\" width=\"332\" height=\"184\" \/><\/p>\n<p>At its core, Meltea is all about tea bombs, sugar-coated balls filled with premium tea leaves. Just drop one into hot water, watch it melt like magic, and in seconds, you\u2019ve got yourself a perfectly brewed cup of tea. No mess, no hassle, just a beautiful and flavorful tea moment.<\/p>\n<p>On Friday, May 2nd, 2025, we brought Meltea to life at <strong>BINUS FESTIVAL (BIFEST)<\/strong>, an exciting annual celebration held at BINUS @ Alam Sutera. BIFEST is all about showcasing student creativity and innovation, and we were thrilled to be a part of it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1632 aligncenter\" src=\"http:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3.png\" alt=\"\" width=\"150\" height=\"247\" \/><\/p>\n<p>To get people excited, we prepared <strong>free testers<\/strong> of all three of our signature flavors. We knew that once people tasted them, they\u2019d fall in love just like we did. So, we brewed sample cups fresh at the booth and offered them to anyone who passed by. Each flavor had its own charm:<\/p>\n<ul>\n<li><strong>Petel R\u00eaves<\/strong>: a calming blend of <strong>chamomile, rose, and green tea<\/strong>, perfect for dreamers and peace-seekers.<\/li>\n<li><strong>Lady Chrysanthemum<\/strong>: a floral and fruity infusion of <strong>chrysanthemum, goji berries, and subtle sweetness<\/strong>.<\/li>\n<li><strong>Citrus Dusk<\/strong>: our <strong>best seller<\/strong>, combining bold <strong>black tea with a zesty lemon twist<\/strong> for a refreshing wake-up call in a cup.<\/li>\n<\/ul>\n<p>Our Meltea booth opened from 9:00 AM to 12:00 PM, and from the very start, the response was beyond what we imagined. People were curious about our booth display and unique tea bombs, and once they took a sip of the testers, many couldn\u2019t resist buying one or several!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1633 aligncenter\" src=\"http:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture4.jpg\" alt=\"\" width=\"302\" height=\"161\" \/><\/p>\n<p>We interacted with students, lecturers, and visitors from all over campus. Some came for the aesthetics, others for the taste, and many were intrigued by the concept of our product. It was incredibly rewarding to see people genuinely excited about what we had created.<\/p>\n<p>And the best part? <strong>We completely sold out!<\/strong> Every single tea bomb was gone by the end of our booth hours. It was an unbelievable moment for us, seeing all our hard work pay off like that. From planning, designing, and producing the tea bombs to handling the booth and talking with customers, it all came together so smoothly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1637 aligncenter\" src=\"http:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3-1-640x331.png\" alt=\"\" width=\"381\" height=\"197\" srcset=\"https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3-1-640x331.png 640w, https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3-1-1536x795.png 1536w, https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3-1-2048x1060.png 2048w, https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3-1-480x249.png 480w, https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3-1-768x398.png 768w, https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3-1-1024x530.png 1024w, https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture3-1.png 1920w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/p>\n<p>But BIFEST wasn\u2019t just about sales. It was a valuable learning experience too. We discovered what it\u2019s like to pitch a product in real-time, to answer questions on the spot, and to adapt when something doesn\u2019t go according to plan. We learned how to work better as a team, manage time under pressure, and keep things running while staying upbeat and enthusiastic.<\/p>\n<p>We also had a lot of fun, laughing through the chaos, bonding over bubble wrap mishaps, and celebrating every sale like it was our first. It wasn\u2019t just a school event; it felt like a small taste of what running a real business could be like, and we loved every second of it.<\/p>\n<p>Thank you to everyone who stopped by our booth, supported us, and cheered us on. Your kind words and happy faces meant the world to us. We\u2019re so proud of what we accomplished at BIFEST 2025, and we can\u2019t wait to keep brewing new ideas in the future.<\/p>\n<p>Author: Alfateh Farhanz Chandra (2702352446), Alleina Felisa Widjaya (2702230190), Valentino Wijaya (2702325054), Valerie Angelica Dharmo (2702230083)<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a group of students from Business Engineering B2027, we\u2019ve always been eager to turn our creative ideas into something real. That\u2019s how Meltea was born, a business project we created to make the tea-drinking experience easier, more personal, and a whole lot more fun. At its core, Meltea is all about tea bombs, sugar-coated [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"featured_image":{"phone":"https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture1.png","tablet":"https:\/\/base.binus.ac.id\/business-engineering\/wp-content\/uploads\/sites\/4\/2025\/06\/Picture1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meltea at BIFEST 2025: A Sweet Success at BINUS @ Alam Sutera! - Business Engineering<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.binus.ac.id\/business-engineering\/2025\/06\/03\/meltea-at-bifest-2025-a-sweet-success-at-binus-alam-sutera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meltea at BIFEST 2025: A Sweet Success at BINUS @ Alam Sutera! - Business Engineering\" \/>\n<meta property=\"og:description\" content=\"As a group of students from Business Engineering B2027, we\u2019ve always been eager to turn our creative ideas into something real. 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