Amazon is set to open its first Amazon Fresh supermarket with the \u201cJust Walk Out\u201d cashierless technology pioneered in its smaller Amazon Go convenience stores.Plans call for a 25,000-square-foot Amazon Fresh store to open on Thursday, June 17, at The Marketplace at Factoria shopping center in Bellevue, Wash. The location, the 14th Amazon Fresh store, marks the debut of Just Walk Out functionality in a full-size grocery store, Seattle-based Amazon noted. As shoppers exit the store, Just Walk Out automatically debits their Amazon accounts for the items they take and then sends a receipt to their Amazon mobile app.<\/p>\n<\/div>\n<\/div>\n <\/p>\n Payment Choices: Cash, credit or debit card, Amazon One or an in-store code in the Amazon App<\/strong><\/p>\n Customers who want to use conventional checkout lanes enter the store through the designated gates and use one of the staffed checkout lanes to pay with cash, credit or debit card, Amazon One or an in-store code in the Amazon app. Participants in the Supplemental Nutrition Assistance Program (SNAP) also can use their electronic benefits transfer (EBT) cards to pay. Checkout lane users will get a paper receipt, and recognized Amazon customers will receive a digital receipt as well.<\/p>\n Amazon is set to open its first Amazon Fresh supermarket with the \u201cJust Walk Out\u201d cashierless technology pioneered in its smaller Amazon Go convenience stores.<\/p>\n Plans call for a 25,000-square-foot Amazon Fresh store to open on Thursday, June 17, at The Marketplace at Factoria shopping center in Bellevue, Wash. The location, the 14th Amazon Fresh store, marks the debut of Just Walk Out functionality in a full-size grocery store, Seattle-based Amazon noted.<\/p>\n Previously, Amazon only offered Just Walk Out at its Amazon Go and Amazon Go Grocery stores<\/a>\u00a0in the United States and the\u00a0Amazon Fresh store in West London<\/a>.\u00a0Amazon Go<\/a>\u00a0now has 22 locations (with five temporarily closed) in Chicago, New York, San Francisco and Seattle that range in size from 1,200 to 2,700 square feet. The 10,000-square-foot Amazon Go Grocery format is being phased out, with the Redmond, Wash., location now closed and the Seattle location being converted to the Amazon Fresh banner.<\/p>\n The Factoria store in Bellevue, Wash., marks the 14th location for Amazon Fresh.<\/p>\n<\/div>\n<\/div>\n \u201cCustomers have enjoyed the effortless shopping experience enabled by our Just Walk Out technology at our Amazon Go, Amazon Go Grocery, Amazon Fresh stores in the U.K., and third-party retailer stores. The feedback has been fantastic, with customers noting that skipping the checkout allows them to save time and reduce contact in stores,\u201d Dilip Kumar, vice president of physical retail and technology at Amazon, said in a statement. \u201cBringing Just Walk Out technology to a full-size grocery space with the Amazon Fresh store in Bellevue showcases the technology\u2019s continued ability to scale and adapt to new environments and selection. I\u2019m thrilled it\u2019ll help even more customers enjoy an easier and faster way to shop and can\u2019t wait to get their feedback on this latest Just Walk Out offering.\u201d<\/p>\n Amazon Fresh's footprint now extends to four states, including California (eight stores), Illinois (four), and Virginia and Washington (one apiece).<\/p>\n AMAZON DASH CART<\/strong><\/p>\n<\/div>\n<\/div>\n Amazon Fresh stores emphasize fresh and prepared foods, affordable prices and a mix of national, local and private-label brands, including Amazon-exclusive brands. The format also focuses on convenience. Besides Just Walk Out, customers are offered an omnichannel shopping experience, including online grocery pickup and delivery and pickup\/returns of Amazon.com orders, and Alexa stations \u2014 featuring Amazon\u2019s virtual assistant \u2014 help customers manage shopping lists and navigate the store\u2019s aisles. The U.S. Amazon Fresh stores also offer the multifunction\u00a0Amazon Dash Cart<\/a>\u00a0smart shopping cart, which allows users to find items, track purchases and skip the checkout line.<\/p>\n
\nThe Just Walk Out system uses overhead computer-vision cameras, weight sensors and deep-learning technology to detect merchandise that shoppers take from or return to shelves and track items selected in a virtual cart. At the store\u2019s automated entry gates, customers are prompted to select Just Walk Out shopping or use the traditional checkout lanes. Those choosing Just Walk Out enter the store by scanning the QR code in the Amazon mobile app, scanning their palm on the\u00a0Amazon\u00a0One palm signature device<\/a>, or inserting a credit\/debit card linked to their Amazon account. When shoppers exit the store, using the same method for entry, the Just Walk Out technology automatically debits their Amazon account for the items they take and then sends a receipt to the app.<\/p>\n![\"Amazon_Fresh-Factoria_store-Bellevue_WA-exit_gate.jpg\"](\"https:\/\/www.supermarketnews.com\/sites\/supermarketnews.com\/files\/Amazon_Fresh-Factoria_store-Bellevue_WA-exit_gate.jpg\" "\\"\\"")
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